Social Media Campaigns

SOCIAL MEDIA CAMPAIGN: STRATEGY & EXECUTION

SOCIAL MEDIA CAMPAIGN:

STRATEGY & EXECUTION

COMPANY OVERVIEW

Sasquatch Prowash is a premier cleaning service in the greater Seattle area, specializing in power washing, roof & gutter cleaning, moss removal, and window washing. Catering to homeowners and business owners, Sasquatch Prowash ensures properties are maintained to the highest standards, protecting them from the elements and enhancing their curb appeal.

CAMPAIGN GOALS

Increase brand awareness in the greater Seattle area.

Drive engagement with targeted homeowners and business owners.

Generate leads and sales through special promotions.

Build a loyal customer base.

DURATION: Three months

April, May, and June are ideal for the campaign as they align with the spring cleaning season and the improving weather in Seattle, which encourages homeowners to freshen up their properties after winter. These months see increased demand for cleaning services as people prepare their homes for summer activities, making it the perfect time to boost visibility and engagement on social media.

TARGET AUDIENCE

DEMOGRAPHICS

Homeowners and business owners, aged 25-55, living in the greater Seattle area.

PSYCHOGRAPHICS

Individuals who value property maintenance, have disposable income, and are concerned with the appearance and longevity of their properties.

BEHAVIOR

Active on social media, engages with home improvement and maintenance content, interested in local services.

PLATFORMS USED

FACEBOOK

To reach a broad audience, engage with community groups, and leverage targeted ads.

INSTAGRAM

For visual storytelling, showcasing before-and-after transformations, and engaging with a younger demographic.

NEXTDOOR

To target business owners and promote commercial cleaning services.

To connect with local homeowners and leverage neighborhood recommendations.

CONTENT STRATEGY

BLOG POSTS

WEEKLY

Informative articles on home maintenance and cleaning tips.

INFOGRAPHICS

WEEKLY

VIDEOS

2X WEEK

Short clips showing cleaning processes and transformations.

STORIES

DAILY

Updates on projects, customer testimonials, and post highlights

Data visualizations on the benefits of regular cleaning.

OVERALL POSTING FREQUENCY: Daily across all platforms, with varied content types to keep the audience engaged.

TONE & VOICE: Friendly, professional, and reliable. Content is crafted to be clear, engaging, and informative, focusing on delivering practical advice and showcasing the essential benefits of regular property maintenance.

CONTENT CALENDAR

INFO ON POST TIMES

Sunday Blog Posts

10 AM: Ensure visibility throughout the day; good for reading during breaks

12 PM: Lunchtime; users likely to read articles during breaks

Posting blog post links on Sundays drives engagement because users have more free time to engage in leisurely reading, and morning posts remain visible throughout the day, maximizing reach and interaction. This aligns with the relaxed weekend routines of our target audience, increasing the likelihood of deeper engagement with the content.

Monday & Thursday Stories

9 AM: Catch users in their morning routine before work

5 PM: High-traffic time as users wind down from work

Posting at these times enhances visibility by targeting peak social media activity periods and reaches users when they check their feeds after work. Evening posts foster higher engagement as users are more relaxed and likely to interact with content during their routine check-ins.

Tuesday & Friday Videos

12 PM: Peak period during lunchtime; users likely to scroll through feeds

6 PM: High-engagement period; users have more free time to watch videos

Posting videos during peak social media activity times, like lunchtime and early evening, leverages high user engagement periods. This ensures videos are seen by a larger audience when users have more free time to watch and interact with content, thereby maximizing visibility and boosting overall engagement.

Wednesday Infographics

11 AM: Good time for detailed content requiring more attention

4 PM: Near end of workday; users look for informative, engaging content

Posting infographics during mid-morning and late afternoon ensures they reach users when they are most receptive to detailed and visually engaging content. This timing maximizes visibility and drives higher engagement with easily digestible information.

Saturday Stories

10 AM: Ensure visibility throughout the day; good for reading during breaks

3 PM: Engage users during mid-afternoon breaks

Posting stories in the mid-morning and early afternoon on Saturdays captures users during their more relaxed weekend activities when social media usage is higher. This timing maximizes visibility and encourages engagement, as users are more likely to interact with real-time content during their downtime.

SAMPLE POSTS

Engagement Tactics

Respond to comments and messages promptly.
Encourage user-generated content by asking satisfied customers to share their experiences and tag the company.
Host weekly Q&A sessions about home maintenance.

BUDGET ALLOCATION

$1,000 per month

GENERAL AD COPY

“Unlock the legendary clean with Sasquatch Prowash! From power washing to roof cleaning, get 20% off your first service with code BIGFOOT20. Schedule your appointment today and see the difference! #SasquatchProwash #SeattleClean #HomeCare”

TARGETED AD COPY

Homeowners

“Is your home ready for a fresh look? Sasquatch Prowash offers top-notch cleaning services to make your property shine. Book now and save 20% with code BIGFOOT20. #HomeImprovement #SeattleHomes”

Business Owners

“Enhance your business’s curb appeal with Sasquatch Prowash’s expert cleaning services. Enjoy 20% off your first service using code BIGFOOT20. Contact us today! #BusinessClean #SeattleBusiness”